MEET THE R3 TEAM
Cody Alford, Founder
Cody Alford is a father, entrepreneur, mental health advocate, and retired MARSOC Raider who served 15 years in the military with a handful of tours overseas. He holds the title of the youngest leader to ever reach the highest enlisted rank, E8, in the marines.
Beyond retirement he has expanded his endeavors including becoming a self-help coach, leading his mindset mastery community called R3 Training Solutions (formerly Defy Tribe), motivational speaking, and growing his apparel brand called, Defy The Norm.
Rebecca Rouse, Fitness Coach
Rebecca Rouse is a strength coach, national-level competitive weightlifter, entrepreneur, and military spouse located in Dallas, TX.
She has a decade of coaching and leadership experience in the fitness industry, both in corporate and entrepreneurial capacities. Currently, she runs Semper Stronger, an online fitness training platform that she and her husband co-founded in 2020, through which they empower clients and members across the world to become physically and mentally stronger and more resilient. In addition to her online business, she does in-person strength and mobility coaching with post-9/11 combat-injured veterans undergoing treatment for traumatic brain injury.
Rebecca also helps run the Semper Stronger Foundation, providing health and wellness resources and support to injured service members and first responders in order to enhance their longevity and quality of life after serving.
Siegfried Lauren, Financial Advisor
With an impressive 13 years of experience in financial planning, he has collaborated extensively with some of the nation's preeminent banks and esteemed financial institutions, including TIAA and, more recently, Fidelity.
He possesses a degree in Economics and is a distinguished member of the National Honors Society for Economics and Academic Excellence. Further augmenting his credentials, he has earned a certificate of Financial Planning from Duke University. His areas of expertise encompass portfolio management, retirement planning, insurance, and both estate and legacy planning. I
In addition to these accomplishments, he serves as a Partner at Acuity Wealth Management and dedicates his expertise as the CEO of Acuity Risk Management, the firm's specialized insurance division.
Dan Doss, Marketer
Dan is a father, entrepreneur, digital marketer that has a passion for all things tech, artificial intelligence, and helping Shopify based e-commerce businesses expand and grow through conversion rate optimization, google and facebook ads, SEO, and specializes in e-mail based marketing.
Dan leads a company called Shark Byte Marketing and accepts several new clients every quarter.